Alex talks about K.O.T.O.B.O.T  Keep on Top Of Being On Top. This phase actually comes from Alex’s first book Post Launch Profits. Someone actually wrote online, the  value of K.O.T.O.B.O.T and how it can actually breath new life into your Internet business and virtually over night.

In order to make money online you need a  plan, this is the basics but the next step is you need to keep on top of your plan.

Now, do websites make money? No they don’t, it’s the business behind the websites that makes the money, you really need to understand this, people think they throw up websites and the money will come rushing in. That isn’t the case and that is why so many fail.

The business behind a website, this is what a lot of people miss on teaching and why a lot of people don’t understand this exists. As Alex says It doesn’t matter what website you put up, if you have the correct business behind it, it will make money. But if you don’t have the business behind the website it won’t make money.It’s not what somebody is selling but how they are selling it. You need to create a system that will build the business.

Your system needs to drive traffic and and then builds a list. Once we build a system correctly we’re going to be able to monetize that traffic appropriately in other words make money, instead of just going and getting traffic and sending it into no mans land like everyone else does.

The mailing list is the most important and valuable section of the system. Everything else sits around your mailing list. You build relations with the people on your list, you treat every name on your list as a person. Someone adds their name to your list they become a suspect as you build trust they become a prospect and then eventually a customer. This is your foundation this is the business behind the website that Alex Jeffrey’s has been teaching us as his students. Remember this is a business. This is very important and where the money is in the system, if it is built correctly .

Till next time,

All the best

Michael Caporalini.